A surgeon’s public health platform, built on reels.
Dr. Malik Arshad Hussain Raan, Consultant Surgeon. Also practiced in Ireland & Pakistan.
321,071Total Views
225,278Unique Viewers
201Interactions
01
The challenge.
Building Public Trust as a Doctor
Dr. Raan wanted to build a credible public health-awareness presence rather than run direct clinic ads - reaching a wide general audience with genuine, shareable health content instead of a hard sales pitch.
02
The strategy.
Reels-First Health Content
We built the "Doctor Diaries" page around short, high-value health-awareness reels - starting with a blood donation awareness video - optimized for Meta's Reels distribution to maximize organic-feeling reach beyond just followers.
03
The result.
321,071 total views
"Blood Donate Karein, Kisi Ki Zindagi Bachane Ka Zariya Banein", published June 9
321,071Total Views
225,278Unique Viewers
201Interactions
Next case study
Standing out where every ad looks identical
Sharjah Auto Paint · Automotive · Sharjah, UAE
Read it →