Brand Identity.
A logo is the symptom, not the cure. Identity is what the logo stands on.
- GuidelinesThe rules
- PaletteThe feel
- LogoThe mark
Shown with our own identity
We built our own the same way.
Before we ask you to trust us with your identity, here is ours, taken apart. Every rule on the next pages is one we follow on this website.
Edition 2026
The mark, and its rules.
A logo is only consistent if everyone knows the rules: how much space it needs, how small it can go, and what never to do to it.
64 px40 px24 px · smallestOn whiteOn paperOn nightOn violetDon’t stretchDon’t recolourDon’t rotateDon’t place on busy imagesFive colours, measured.
Every colour comes with its codes and a contrast check, so text stays readable on a phone in the sun. Tap a colour to copy its HEX.
How much of each colour to use, roughly. CMYK values are a starting point; print colours are confirmed on a press proof.
Four faces, four jobs.
Each typeface has one job, so a page reads the same whoever builds it. Type your business name to see it set.
One identity, everywhere.
The identity is worth what it looks like on a card, a letter and a feed. Tap the card to turn it over.
Social templates in use: creatives from our industry sets, all built on the same identity.
A first look at your brand.
Type your business name and pick a personality. It is a starting point for our first call, not a logo; the real thing starts with discovery.
Two to four weeks, three concepts.
The logo is the last thing that gets drawn. It stands on the two stages before it.
What the business stands for, who it sells to, who it competes with. What the identity has to work on: signs, screens, packaging, ads.
Logo concepts, then the one you choose refined. Colour palette and typography chosen together, not separately.
Brand guidelines: how to use it, and how not to. Social media templates so every post is on brand without a designer.
Every file in every format, in your name. A short session for whoever will use it day to day.
Every file, in your name.
Once it is paid for, you own the design and every source file, and can use them however you want.
An example handover folder for a business called “Your Brand”.
Brief us in a minute.
Identity work is quoted per project. Tell us where you are and we reply on WhatsApp with a quote and a start date.
A brand identity
- Stage
- Needs
- Personality
Quoted per project. Every file is yours.
Before you commission a logo.
What clients ask us first.
Q1How long does branding take?
Typically 2–4 weeks. Week 1 is discovery and concepts, week 2 is refinement, week 3 is final revisions, and week 4 is delivery of all files and guidelines.
Q2Can I request changes after I pick a logo concept?
Yes! Unlimited revisions are included until you're 100% happy with the final logo. We keep refining until it's perfect.
Q3Do I own the logo design?
Yes! Once completed and paid, you own 100% of the logo design, all source files, and can use it however you want.
Q4What file formats do I get?
All files are delivered in: PNG, SVG, PDF, EPS, and AI (source file). Perfect for both digital and print applications.