Reaching past forty followers to a new audience.
Fluency Zon, English language institute. Targeting working professionals.
5,815Facebook Views
3,748Viewers
161Engagements
01
The challenge.
Reaching Beyond Existing Followers
Fluency Zon needed to grow beyond its small existing audience (only 40 followers at the time) and reach working professionals in Saudi Arabia who didn't yet know the institute existed.
02
The strategy.
Lead with the Real Pain Point
The creative asked directly: "Job, promotion ya interview me English problem ban rahi hai?" - naming the exact frustration our target audience feels, rather than leading with course features.
03
The result.
5,815 facebook views
"Job, promotion ya interview me English problem ban rahi hai?", published April 20
5,815Facebook Views
3,748Viewers
161Engagements
