Digital Adverza · Digital Marketing ManagerAbout Mehar-ul-Nisa.
Mehar-ul-Nisa runs social media and paid campaigns at Digital Adverza: 5+ years building engaged communities, creating content people share, and turning that attention into customers through targeted advertising.
Her work covers the whole channel: platform strategy and content calendars, reels, stories and carousels, paid campaigns on Facebook, Instagram and TikTok, audience targeting, community management and influencer relations.
Everything is reported on: reach, engagement, cost per result and what it means for the next month. She keeps up with platform and algorithm changes so the strategy does not go stale.
How Mehar-ul-Nisa worksAll major platforms
The right audience, not the biggest
Measurable results
Engaging storytelling
The stack.
What Mehar-ul-Nisa works in every day, and what each layer is for.
Social media management
Platform strategy, content calendars, posting, community management, engagement growth and influencer relations across Facebook, Instagram, TikTok, LinkedIn, YouTube and X
Paid social campaigns
Meta and TikTok ad campaigns: audience targeting, creative testing, budget management and conversion-focused campaign structure
Content strategy and creation
Reels, shorts, stories, carousels and live video; brand messaging, visual storytelling, captions and copy written to convert
Analytics and brand growth
Metrics, ROI tracking, audience insights and monthly reporting, feeding brand positioning and long-term audience scaling
Selected work.
6 pieces of work. Pick one on the left, or let it cycle.
Kangaro Publication
Social media strategy, content planning and campaign management driving consistent engagement growth.
Strategy · Content · Campaignskangaroopublication.com →
Acrylic Haven
Full social media management, paid ads execution and brand content creation driving e-commerce sales.
Paid ads · E-commerce · Contentacrylichaven.com →
FGDCB
Institution social media presence, content strategy and engagement campaigns for audience growth.
Education · Engagementfgdcb.edu.pk →Fashion Brand Growth
Grew Instagram followers from 5K to 50K in six months, with trendy reels averaging 100K views each.
Instagram · Reels · TikTokE-Commerce Sales Boost
Social media management for an online store: sales up 250% through targeted campaigns and community engagement.
Facebook · Instagram · AdsCommunity Building
Built an engaged community of 100K+ members at a 40% engagement rate, well above the industry average.
Community · Growth · EngagementWhat you get.
“Followers that become customers. Posts that become viral. Brands that become iconic.”
Daily management across the platforms your customers actually use.
→Facebook, Instagram and TikTok ads, run inside your own ad account.
→Reels, stories and carousels designed to stop the scroll and convert.
→Precision targeting for maximum return, not the widest reach.
→Comments and DMs answered, a community that advocates for you.
→Monthly reporting and insights, written so a non-marketer can read them.
→Long-term brand authority, not a month of posts.
→The rest of the bench.
Mehar-ul-Nisa works alongside 7 others. The next profile is lit.
